Gayle King on CBS Mornings’ Rebrand and the State of TV News


CBS Mornings co-anchor Gayle King participated in the 2023 Adweek Convergent TV Summit Wednesday morning and expounded on a wide variety of topics.

King joined CBS News in January 2012, and has seen a lot of change over the past 11 years; changes in on-air colleagues, in the show’s format and how the news is consumed overall.

“The news is now 24/7 on steroids,” she told Adweek’s Jason Lynch during the panel. “I could literally go to the bathroom and come back out, and the world has changed. And I’m not exaggerating about that. That’s happened a couple of times where there’s been breaking news, and I think it just keeps you on your toes all the time.”

She added, “You have to meet the audience where they are. We didn’t have the big streaming contingent that we have now. That’s certainly been a major difference.”

That said, King still feels that there’s a place for broadcast TV news.

“I think that as long as there’s a place where people go to bed at night, and they wake up in the morning, they turn on their TVs, they want to know what’s happening, I feel my place is secure in that,” she said.

However, if the network wants to reach young people, a strong digital presence is essential. “But I also know we can’t just rely on that [broadcast],” said King. “The young people are not getting their news on television. I’m amazed at that.”

The veteran TV news anchor was also asked about on-air chemistry. Referring to herself as “the last man standing,” her CBS Morning show colleagues over the past 11 years have included Erica Hill, Norah O’Donnell, Charlie Rose, Bianna Golodryga, John Dickerson and Anthony Mason.

Plus, Tony Dokoupil and Nate Burleson have been her on-air partners-in-crime weekdays since 2021. King feels they have a good thing going.

“Chemistry isn’t something that you can plan,” said King. “It really isn’t something that you can make happen. Either you have chemistry, or you don’t.”

All about chemistry

So, what happens if you don’t have that chemistry?

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