U.S. online sales were flat throughout Cyber Monday, as smaller discounts gave shoppers less incentive to spend, but analysts say sales could finish slightly higher than last year by the time West Coast shoppers finish for the night.
Shoppers spent $7.1 billion online as of 9 p.m. eastern time in the U.S., according to transaction data compiled by the Adobe Digital Economy Index. Shoppers are expected to spend between $10.4 billion and $11.1 billion on Cyber Monday, Adobe said. American consumers spent $10.8 billion online last year.
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