BBDO Canada, FCB New York, Apple

Celebrating 50 years of Pencils

This year’s One Show celebrated the awards ceremony’s 50th anniversary. Top winners in The One Show 2023 received a new One Show Pencil modeled after the original Pencil designed by industry legend George Lois, whose son Luke Lois was on stage for the unveiling. The new Pencil is larger and made of crystal surrounding a gold metal core for Best of Discipline and “of the Year” winners, and a black metal core for Best of Show.  

Special awards

There were two winners of The One Show 2023 Penta Pencil, awarded to the agency and brand who together created outstanding creative work for the last five years: FCB Toronto for work on behalf of the Canadian Down Syndrome Society, and VMLY&R Kansas City with Spark Foundry New York and Ketchum Chicago for their years of work for Wendy’s.

The One Show 2023 Fusion Pencil, the industry’s first global award to recognize great work that best incorporates DEI principles and underrepresented groups in both the creative content of the work and the team that made it, was awarded to Edelman New York with Mindshare New York for Vaseline’s “See My Skin.”

The One Show 2023 Green Pencil, recognizing the most environmentally conscious creative work for the year, was awarded to Nord DDB Stockholm with Camp David and House Agency’s “Vehicle of Change” for Swedish power company Vattenfall.

The One Show 2023 Sustainable Development Goals Pencil, created in cooperation with the United Nations Office for Partnerships and nonprofit Pvblic Foundation to reward agencies and brands for work that betters the world and contributes to securing a sustainable future for all, went to DDB Mexico with Estudios Machina Bogotá and La Doble Mexico City for “Data Tienda” on behalf of Gahr WeCapital.

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